Bobby Dillard and Tyler Buckler, co-founders of Blue Yonder, are known for their bold, creative, and unconventional approach to real estate development. The duo enlisted The Graphic Standard and brand strategist partners Unfettered to create an equally bold brand and website experience.

The bull we created for the Blue Yonder identity symbolizes strength and confidence as it charges forward into an optimistic future. High-impact typography and large-scale photography are set against striking shades of red, a color that is intentionally counter to the brand’s name, underscoring the company’s desire to do things differently.