Loro is an Asian Smokehouse concept from Hai Hospitality that needed a brand facelift to better align with a newly minted brand positioning and personality. Our goal was to create a unique, quirky, and visually appetizing brand and website that would really stand on its own in the sea of Austin restaurant dining aesthetics. Drawing inspiration from their physical spaces, we created hand-drawn illustrations, a clever pegboard alphabet, and a warm, welcoming color palette that makes you want to come on by, kick back, and stay awhile.