Marrow Fine founder Jillian Sassone, a self-taught jewelry designer, had made a reputation for her unique style and expert craftsmanship. Despite successful sales through Instagram, Marrow’s website failed to accurately reflect her brand’s passion, beauty, and unique voice. The Graphic Standard worked closely with Marrow to extend their digital brand system and evolve their website to create an online experience that embodies the exceptional customer service and one-of-a-kind jewelry that sets Marrow Fine apart from the competition.